ImpelUp

The revenue is already there. The schedule isn’t.

Most of the owners we talk to don’t have a customer problem. People come back — for the oil change, the groom, the cut, the driveway, the spring service call. They come back on a rhythm the owner could almost predict.

What’s missing is a reason for those same people to pay in the months they don’t walk in. That’s the whole job. Not new customers. Not more marketing. A program the people who already like you will happily subscribe to.

What we do

Five things, in this order. We do all five — that’s the point.

01 / Identify

We go through what you already have: your customer list, your service history, what people call you about every spring. The recurring revenue is usually sitting in work you already do for free, or work your customers would happily pay to have scheduled for them.

02 / Design

What’s in the program, what it costs, what your customer actually gets, and the terms. This is where it’s won or lost, and it’s the part you know better than we do — so nothing gets built until you’ve approved it.

03 / Build

Enrollment, billing, renewals, the loyalty rewards, and everything your customer sees. Built and working, not written up in a document and handed back to you.

04 / Host

It runs on our systems. There’s no software for you to buy, install, license or keep updated, and nothing new for your front desk to learn.

05 / Maintain

The part that never ends. Sign-ups, renewals, declined cards, cancellations, reward redemptions, the phone calls. It keeps running through the weeks you don’t have anyone free to run it.

Programs we’ve designed

Five trades, five different programs.

None of these are the same program with a new name on it. The rhythm of the business decides what the program is.

HVAC contractor Keep It Flowin

Two scheduled visits a year, priority booking when something fails in a heatwave, and a discount on parts. He already services these people — now they pay him in January.

Automobile mechanic Rapid Refresh

Oil change every three thousand miles, plus a monthly stop-in: air, washer fluid, wiper blades, every light checked, headlights wiped, dashboard and air freshener on request.

Dog groomer Pet Pamper Piñata

Nails, hair, treats and toys. The treats and toys are the part the dog’s owner tells other dog owners about.

Pressure washing Clean and Prevent

The driveway once a year, plus mildew prevention so it doesn’t come straight back — turning a job someone remembers every third spring into twelve months of revenue.

Barber shop Fresh and So Clean

No haircuts included — and that’s deliberate. The cut is still full price. The subscription upgrades every visit: a shave at no charge, your pick from a wall of scents, whatever normally costs extra.

Worth noticing A program doesn’t have to discount your work.

The barber shop is the one to look at if you don’t like the sound of giving your main service away. Nothing is discounted. Customers pay monthly for the extras — the things that cost you least and get talked about most.

In every program we build

Free add-ons at the time of service. The things that normally get quoted as extra are included for subscribers. It costs you little and it’s the reason people stay signed up.
A loyalty program we build and run. Points, rewards, and the redemptions — set up, hosted and operated by us. Most independent operators can’t stand one of these up at all, let alone keep it running.

A worked example

Keep It Flowin — the HVAC contractor

He knows during the winter months it slows down. We work with him to develop a subscription program around a maintenance plan for his customers — so he has income coming in during the slow months.

He already services these people. He already knows which units are eight years old and which ones are going to fail in July. What he doesn’t have is a reason for them to pay him in January.

So the plan is two visits a year, priority scheduling, and a discount on parts. His customers get a system that doesn’t die in a heatwave. He gets a floor under his worst four months.

Illustration only — figures are for explanation, not a client result
Line	Detail	Monthly
Customers enrolled	Out of an existing list	400
Plan price	Two visits a year, priority booking	$18.00
Program revenue	Billed monthly, all twelve months	$7,200
ImpelUp share	A percentage, plus a monthly minimum	agreed up front
Reaches the contractor	In the months he used to earn least	the remainder

How we get paid

A percentage of what the program brings in. Not of your existing business — of the revenue that didn’t exist until we built it.

Once your program is running there’s a monthly minimum, so a small program gets the same hosting and support as a large one. Both numbers are agreed before we build anything.

It’s your program

Your name is on it, your customers stay yours, and you approve the pricing and the terms before a single person is enrolled.

We keep maintaining it

We’re not paid to launch something and walk away. We’re paid every month it keeps earning, which means we only do well while it’s still working.

Built on what you have

No new customers required to start. The people who’ll enroll are already in your invoicing system.

You stay in the work

You keep doing the job. Enrollment, billing, rewards and follow-up sit with us.

Your customers already come back. They just don’t pay you in between.