How it works
Most people who offer this stop after the second one — they hand you a plan and leave you to build it. The whole point of ImpelUp is that we stay on it after launch, because that’s where a subscription program is actually won or lost.
We start with what you have rather than what you could go and get. Your customer list, your service history, the calls you take every spring, the jobs you quote over and over. The recurring revenue is nearly always sitting in work you already do — either work you throw in for free, or work your customers would happily pay to have scheduled for them so they stop having to remember it.
What we’re looking for is a rhythm. Customers who come back on a cycle you could almost predict, and a reason for them to pay you in the months between.
Access to your customer list and enough service history to see the pattern. An hour of your time to talk through how the business actually runs.
A straight answer on whether there’s a program in your business, and what it would be built on. If there isn’t one, we tell you that.
This is the stage that decides whether the program works, and it’s the one where you know more than we do. You know what your customers will pay for, what they complain about, and what your competitors charge. We know what makes a subscription people stay signed up to.
We design the whole thing: what’s included, the price, the terms, the free add-ons at the time of service, the loyalty rewards, and everything the customer sees. Then you approve it before a single line of it gets built.
Your judgment. Push back on the pricing, the inclusions and the terms until it’s something you’d be comfortable selling to your best customer.
A finished program design with your name on it, priced and ready — and a veto at every point up to the moment we build it.
Enrollment, billing, renewals, the loyalty rewards and every screen your customer touches. Built, tested and running — not specified in a document and handed back for you to find someone to implement.
That includes the loyalty program. Points, rewards and redemptions are set up and operated by us, which matters because most independent operators can’t stand one of those up at all, let alone keep it running once it’s live.
A sign-off on the customer-facing wording, and whatever branding you want on it. Little else — this stage is ours.
A working program your customers can actually enroll in, with billing and rewards running behind it.
There is no software for you to buy, install, license or keep updated. Nothing new for your front desk to learn, no new login for your office, and no server sitting somewhere that becomes your problem when it stops.
This is deliberate. The moment a program depends on the owner maintaining something, it starts to decay — and a decaying subscription program is worse than never having launched one, because your customers are already paying for it.
Nothing.
A program that keeps running without anyone in your business having to keep it running.
Sign-ups, renewals, declined cards, cancellations, reward redemptions, and the phone calls that come with all of it. This is the unglamorous half, it never stops, and it is the reason most subscription programs quietly die eighteen months in.
It keeps running through the weeks you don’t have anyone free to run it — which, if you’re the kind of business this works for, is most weeks.
Keep doing the job. Deliver the service your customers signed up for; the administration around it is ours.
Revenue that arrives on a schedule, and someone whose interests are tied to it still arriving next year.
A percentage of what the program brings in. Not of your existing business — of the revenue that didn’t exist until we built it.
Once your program is running there’s a monthly minimum, so a small program gets the same hosting and support as a large one. Both numbers are agreed before we build anything, and you see them at the design stage, not after.
Where to start
A short form about how your business actually works — how many customers you have, how often they come back, what you already throw in for free. We come back to you with the recurring revenue we think is sitting in it and what a program would look like.
No charge, and no obligation to build it with us.
Get your evaluation