Programs we’ve designed
These five are not the same program with a new name on it. A mechanic’s customers come back on mileage. A groomer’s come back on the dog’s coat. A pressure washer’s come back once a year, if they remember at all. Each rhythm needs a different answer.
Comes back when something breaks — and pays nothing through the winter.
He already services these people. He already knows which units are eight years old and which ones are going to fail in July. What he doesn’t have is a reason for them to pay him in January.
Their system doesn’t die in a heatwave, and when something does go wrong they go to the front of the queue — on the day everyone else is calling too.
A floor under his worst four months, built out of customers he already has and work he already does.
Comes back on mileage — predictable to the month, and never on a schedule the shop controls.
The monthly stop-in is the part that does the work. It costs the shop a few minutes and a splash of fluid, and it puts the customer’s car on the forecourt twelve times a year instead of three — which is where the rest of the work gets spotted.
Someone else remembers the oil change, and the small things that quietly fail an inspection are caught before they do.
Twelve touchpoints a year instead of three, on top of revenue that arrives whether or not the car does.
Comes back on the dog’s coat — a genuine cycle the owner can’t put off for long.
The treats and toys look like the small part and they are the whole point. Nobody photographs a nail trim. They photograph the dog coming out with something in its mouth, and they tell the other people at the park where they got it.
The dog is looked after on a schedule, and comes home with something every time.
Grooming booked in advance instead of chased, and the cheapest word-of-mouth in the business.
Comes back every third spring, if the driveway gets bad enough to notice.
This is the hardest rhythm to build on and the most valuable one to fix. A one-off job someone remembers occasionally becomes twelve months of revenue — and the prevention treatment is what makes the annual visit worth paying for monthly, because the driveway stays clean in between rather than sliding back to where it started.
It stays clean instead of going green again by August, and they stop having to notice it.
A customer who was worth one job every three years is now worth thirty-six months of revenue.
Comes back every few weeks already — the visits were never the problem.
No haircuts are included, and that’s deliberate. The cut is still full price. The subscription upgrades every visit instead of discounting it.
Every visit feels like the good version of the visit, for a few pounds a month.
Monthly revenue with no discount on the core service, off perks that cost him very little to give.
However different the programs look, these two are always there — one gives the customer a reason to stay subscribed, the other is the part almost no independent operator can run alone.
Every one of these was designed around how that particular business already works — what its customers come back for, how often, and what the owner was already throwing in for free. That’s the part that can’t be copied from another trade.
The five stages are the same every time. The program never is.
Where to start
A short form about how your business actually works — how many customers you have, how often they return, what you already throw in for free. We come back to you with the recurring revenue we think is sitting in it and what a program would look like.
No charge, and no obligation to build it with us.
Get your evaluation